Bachelor of Business (Marketing) in Adelaide Australia | Adelaide University

Earn an industry-recognized degree that equips you with market comprehension, strategic development skills, and revenue growth capabilities for businesses. You'll be taught by faculty who consult for global brands and can pursue a Vacation Research Scholarship at the Ehrenberg-Bass Institute for Marketing Science. Additional opportunities include participating in our Marketing Clinic, offering guidance to SMEs under expert supervision, and collaborating on organizational research projects with peers. Combine the Bachelor of Business (Marketing) with a Master of Management (Tourism and Event Management) through our accelerated 3 PLUS 1 Pathway to Masters, completing two degrees in four years by utilizing undergraduate electives for graduate coursework.

Our marketing programs are research-driven and practical. You'll master cutting-edge marketing methods and be career-ready upon graduation. This degree cultivates marketing management competencies, examines consumer behavior, and teaches brand growth principles from faculty who advise corporations like Procter & Gamble, ESPN, and Nestlé. The curriculum emphasizes applied learning through internships, global study options, and specialized masterclasses to develop industry-relevant problem-solving skills.

Career paths include:

Account manager: Overseeing client accounts; developing creative briefs; supervising ad production; managing communications
Brand manager: Leading brand expansion; maintaining brand consistency across operations; formulating brand strategies
Business development manager: Sales strategy; account oversight; partnership cultivation; business planning; marketing execution
Fundraising officer: Coordinating donation campaigns; awareness initiatives; managing donor relationships
International marketer: Leveraging global trends; adapting products for international markets; implementing competitive pricing
Market researcher: Managing studies; analyzing industry data; evaluating performance metrics; forecasting trends
Marketing coordinator: Executing campaigns; monitoring analytics; event planning; creating promotional content.