Bachelor of Business Honours - Marketing in Murdoch Australia | Murdoch University

Enhance your business acumen, professional capabilities, and career opportunities by pursuing a postgraduate qualification after your current business degree. If you excel in your bachelor's program in business, this course will deepen your specialized knowledge. You will acquire advanced subject expertise, develop skills in planning, organization, and problem-solving, and learn to work autonomously. Your research, critical thinking, and communication skills will be strengthened, along with your analytical abilities. An honours degree showcases your leadership potential, speeds up your entry into the workforce, and opens doors to a PhD. During one year of full-time study (or extended part-time options), you'll explore your undergraduate field in greater depth.

This extra year of study aims to build upon the insights gained in your undergraduate Marketing program. If you achieve outstanding results in your Marketing bachelor's degree, you may qualify for the Honours in Marketing program. Working closely with a faculty member, you'll conduct an in-depth research project on a chosen topic and refine your research skills through an advanced research methods unit.