Bachelor of Business (Design and Marketing) in Adelaide Australia | Adelaide University

This interdisciplinary program merges two synergistic disciplines to prepare you for a specialized marketing career with expertise in both digital and print design. You'll acquire fundamental knowledge in design and evidence-based marketing, learning to implement design principles across various marketing initiatives. Additionally, you'll explore the creative aspects of advertising and develop collaborative skills with graphic designers to produce premium marketing materials. Opportunities include applying for Vacation Research Scholarships through the Ehrenberg Bass Institute for Marketing Science or participating in our campus-based Marketing Clinic, which offers guidance to small and medium enterprises under the mentorship of marketing professionals. Delve into the creative components of advertising and master collaborative techniques with graphic designers for developing superior marketing assets. Build proficiency in evidence-based marketing and learn to apply design principles to diverse marketing efforts. Engage in our internal Marketing Clinic to consult with small and medium businesses under expert marketing supervision. Exceptional students may qualify for Vacation Research Scholarships with the Ehrenberg Bass Institute for Marketing Science. The program begins with core business courses, providing a strong foundation in essential business concepts including economics, accounting, and business law. Elective courses also form a crucial component of your business education.