BSc in Business Analytics and Information Management in Springfield United States | Western New England University

Hospitals are leveraging Big Data to cut operating room expenses by minimizing waste, while marketers employ text analytics to precisely target their audience, and predictive analytics safeguards consumers from online fraud. These applications span across all sectors and industries. Western New England University's Business Analytics and Information Management program equips students for high-demand, well-compensated careers that utilize Big Data. Developed in partnership with SAS, the foremost analytics software provider, this program grants students SAS certification to validate their expertise. The University holds accreditation from AACSB International, the premier global accreditor for business education.

Modern organizations rely heavily on Information Technology, creating strong demand for professionals skilled in both business operations and IT. Western New England's Business Analytics and Information Management curriculum aligns with industry standards, featuring specialized courses like Database Management, Business Analytics Theory and Practice, Multivariate & Big Data Analysis, and Applied Data Mining.

This major provides a robust business foundation alongside analytical theory and practical experience with leading software tools. Most courses incorporate hands-on training with industry-standard platforms from major vendors like SAS, SAP, Microsoft, and IBM. The program's integrated SAP certification, included in core business classes, enhances IT-business integration knowledge without extra coursework. Students can also pursue an Enterprise Resource Planning (ERP) minor, which builds on the SAP certification and can be completed within the major's elective options.