Bachelor of Business in Marketing - Enterprise Marketing in Chicago United States | Western Illinois University

The B.B. in Marketing degree offers students a broad-based education in a variety of marketing specialties including integrated marketing communications, marketing technologies, and sales management. When combined with the capstone course in marketing management, students are qualified to assume a variety of careers including personal selling (for consumer and industrial products), marketing research, public relations, advertising management, and retailing management.

Integrated digital, social and mobile marketing curriculum provides an industry relevant skill-set
Embedded industry certifications provide competitive positioning in career placement
Student organizations, study abroad programs, professional development events, career fairs, and internships provide networking opportunities and industry experience
The integrated program allows students to earn two degrees (bachelor's and MBA) in just five years
Accreditation by AACSB International (The Association to Advance Collegiate Schools of Business) ensures a quality educational experience