Bachelor of Business in Marketing in Chicago United States | Western Illinois University

The Bachelor of Business in Marketing provides students with comprehensive training across multiple marketing disciplines such as integrated communications, marketing technologies, and sales leadership. Paired with the culminating marketing management course, graduates are prepared for diverse career paths including consumer/industrial sales, market analysis, PR, advertising leadership, and retail management.

Cutting-edge digital, social, and mobile marketing coursework delivers relevant industry skills
Included professional certifications enhance job market competitiveness
Participation in student groups, international studies, professional workshops, career expos, and internships fosters valuable connections and real-world experience
The accelerated dual-degree option enables students to complete both undergraduate and MBA programs within five years
AACSB International accreditation guarantees educational excellence and industry recognition