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The marketing core aims to give students the chance to explore how business environments and human behavior dynamically influence marketing initiatives. This involves studying successful marketing strategies, processes, and analytical methods necessary for making effective marketing choices.
For a dual degree with the MBA program, students typically need to complete the standard MBA curriculum (33 credit hours) along with the required courses from the second degree program, unless specified otherwise. If BUSN 5000 is waived, the total credit requirement decreases by 3 credits without needing a replacement course. After fulfilling all credit requirements, students receive two distinct diplomas simultaneously. These degrees cannot be granted individually or consecutively under this dual-degree structure.