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The Bachelor of Science (BS) in Business Administration program examines businesses as interconnected systems where various functional areas collaborate to achieve strategic objectives in a competitive landscape. The Walker School's BSBA program aims to equip graduates with the expertise and abilities to advance in diverse business settings. Students can opt for the general BSBA track or select from multiple specialized concentrations. The sports and entertainment management concentration prepares students with essential business knowledge and practical tools for success in these industries. Managing academic and professional sports organizations has become a significant and expanding sector globally. Additionally, professional sports venues frequently host live entertainment like concerts and family shows, creating further business opportunities. This program takes a comprehensive approach, giving graduates the competencies to thrive in both sports and entertainment business environments.