St. Louis,
MO,
United States
Type
Private
Degrees offered
Bachelor's Degree
BA in Management - Marketing in St. Louis United States | Webster University
Webster University
|
St. Louis United States
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
30,530
Attendance
Full-time
Full-time Duration
48 months
The Bachelor of Arts in Management (BA) with a marketing focus equips students for diverse marketing careers, covering areas like brand strategy, product innovation, advertising campaigns, digital media, and customer engagement. The program teaches how businesses generate value through core marketing functions: consumer behavior analysis, pricing strategies, promotional tactics, product design, distribution channels, and market research.
Learning Objectives: Examine and assess how legal, social, economic, and international factors influence business operations, Synthesize fundamental theories to effectively lead teams, operations, and assets in multicultural workplaces, Employ modern analytical tools and technologies to evaluate and interpret crucial business data, Implement ethical principles and corporate accountability frameworks in leadership choices, Develop creative solutions to intricate management problems using limited or uncertain information, Demonstrate proficiency in gathering and applying pertinent data to inform strategic marketing choices, Show competency in formulating and justifying marketing strategies that create value while meeting organizational objectives and fostering stakeholder relationships.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
A completed online application for undergraduate admission. Students may submit the University's institutional application or The Common Application. Equal consideration is given to both during the admission review.
An official high school transcript and external exams (if applicable in applicant's home country). All transcripts issued in a language other than English must be accompanied by a certified English translation.
Proof of English language proficiency. See English Language Proficiency section below for approved methods.
A 300- to 500-word essay on a topic of the student's choice, such as a special interest, significant experience or notable achievement.
Strong consideration will be given to applicants who have achieved a cumulative grade point average of 2.5 (equivalent) or better (on a 4.0 scale) on all previous academic work.
Successful completion of the ELS Language Center's for Academic Purposes or ELS Language Center Level 112 (must have valid ELS 112 Certificate of Completion).
Successful completion of the University of Central Florida's Center for Multilingual Multicultural Studies (CMMS) Intensive English Program (must have valid completion certificate).
Successfully meeting the requirements for one of the following tests within the last two years:
TOEFL: iBT: 80
TOEFL: pBT: 550
IELTS: Academic: 6.0
Duolingo: 110
Pearson: 53
Cambridge Academic English: 169
Password: 6.0
GTEC: 1201
iTEP: 3.7
SAT's English-based Reading and Writing Score: 450
ACT composite score: 23
An official high school transcript and external exams (if applicable in applicant's home country). All transcripts issued in a language other than English must be accompanied by a certified English translation.
Proof of English language proficiency. See English Language Proficiency section below for approved methods.
A 300- to 500-word essay on a topic of the student's choice, such as a special interest, significant experience or notable achievement.
Strong consideration will be given to applicants who have achieved a cumulative grade point average of 2.5 (equivalent) or better (on a 4.0 scale) on all previous academic work.
Successful completion of the ELS Language Center's for Academic Purposes or ELS Language Center Level 112 (must have valid ELS 112 Certificate of Completion).
Successful completion of the University of Central Florida's Center for Multilingual Multicultural Studies (CMMS) Intensive English Program (must have valid completion certificate).
Successfully meeting the requirements for one of the following tests within the last two years:
TOEFL: iBT: 80
TOEFL: pBT: 550
IELTS: Academic: 6.0
Duolingo: 110
Pearson: 53
Cambridge Academic English: 169
Password: 6.0
GTEC: 1201
iTEP: 3.7
SAT's English-based Reading and Writing Score: 450
ACT composite score: 23
Tuition
USD
30,530