Detroit,
MI,
United States
Type
Public
Degrees offered
Bachelor's Degree
Highlights principles and practical implementation, centering on the operations of sports and entertainment enterprises. This specialization aims to reinforce core management concepts from the M.B.A. curriculum, preparing students with the expertise, hands-on experience, and competencies needed for careers in top-tier sports and entertainment. Key topics include strategies for engaging and maintaining the hard-to-reach entertainment audience, techniques for developing franchises that optimize both competitive success and financial performance, and methods for orchestrating events that showcase an organization's fundamental purpose.