Detroit,
MI,
United States
Type
Public
Degrees offered
Bachelor's Degree
Marketing focuses on strategic planning and effectively delivering ideas, products, and services to fulfill consumer demands. At Wayne State University's Mike Ilitch School of Business, marketing students master essential skills like pricing strategies, product development, distribution channels, and promotional tactics to achieve organizational objectives. Graduates can pursue diverse career paths in advertising, public relations, product development, sales, market research, and marketing leadership roles.