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Art direction students excel at solving visual challenges with creative concepts and design expertise. They collaborate on idea generation before executing them through imagery, typography, and digital tools. The Brandcenter replicates agency settings, where interdisciplinary student teams collaborate to craft strategic, innovative campaigns addressing business needs. Additionally, students master techniques for delivering compelling presentations that effectively communicate their ideas.
The university encourages qualified international students to seek admission to VCU. U.S. government regulations and VCU admission policies require nonimmigrant applicants to demonstrate:
Satisfactory academic achievement
Adequate English language proficiency
Ability to finance all educational and living expenses
International students are advised to refer to university and program admission requirements in this bulletin for other information requested of all applicants. An applicant must have earned a bachelor’s degree from an accredited institution in the United States or an equivalent degree from a recognized foreign institution. Official academic records must be submitted.