Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Students in UWM's Journalism, Advertising, and Media Studies (JAMS) program benefit from exceptional faculty instruction and the diverse learning environment of a bustling city filled with media outlets.
The Bachelor of Arts in Journalism, Advertising, and Media Studies combines theoretical media analysis with practical training for media careers. JAMS students choose from three specialized tracks:
The Journalism track develops skills for the evolving journalism landscape, focusing on strong writing, investigative reporting, and creative digital storytelling techniques.
The Advertising and Public Relations track offers a comprehensive education blending both advertising and PR disciplines.
The Media Studies track focuses on examining media's role in society through critical, cultural, and historical perspectives while including hands-on media creation experience.