BSc in Personal Finance in Madison United States | University of Wisconsin-Madison

The Bachelor of Science in Personal Finance is a multidisciplinary program focused on financial management and enhancing the economic stability of individuals and households. Students can choose between two tracks: (1) Personal Finance or (2) Financial Planning.

This degree program examines economics through a people-first lens, training financial professionals to assist clients in achieving greater financial security. Graduates pursue careers in personal financial advising, asset management, and financial policy oversight. The Personal Finance track concentrates on developing financial products, fintech innovations, and regulatory bodies that influence household finances. The curriculum blends financial management, economic and data interpretation, and policy formulation. This pathway opens doors to roles in risk assessment, financial evaluation, investment analysis, banking services, financial mentoring, community financial literacy programs, and analyzing national policy shifts (such as those by the Federal Reserve).