Charlottesville,
VA,
United States
Type
Public
Degrees offered
Bachelor's Degree
Marketing involves all the issues surrounding bringing a product or service to the marketplace, informing customers of its existence, how to price it, and how to measure its success. The Marketing curriculum intends to introduce the student to the role of marketing in business and nonprofit settings, and in society. Prepared with this background, our graduates are recruited by employers for roles in client relations, sales, advertising and promotion, brand management, distribution, international marketing, marketing research, marketing consulting, logistics, purchasing, product management, retailing, and sales.