Bachelor of Business Administration in Marketing in San Antonio United States | University of Texas at San Antonio

UTSA's Marketing program equips you with the skills to analyze what makes brands, products, and services thrive. You'll examine how businesses convey their brand value through both conventional and digital marketing channels, including social media, in today's diverse global marketplace. As marketing plays a pivotal role in generating value and building lasting customer relationships, it has grown indispensable across virtually all sectors. Graduating with a marketing degree opens doors to opportunities in advertising, sales, market analysis, digital outreach, and beyond.
While pursuing your degree, you can specialize in a specific business focus area. These specializations, offered through elective coursework, help business students cultivate additional valuable skills. Marketing students can choose from concentrations in analytics, entrepreneurship, global business, organizational leadership, business modeling, or risk assessment.
Alternatively, you may opt for the Sport, Event, and Tourism specialization to pursue careers in athletic programs, venue operations, wellness industries, professional sports organizations, sports broadcasting, and related fields. Specializations are selected after admission, in consultation with your academic advisor.