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The Bachelor of Science in Business Administration with an Innovation and Entrepreneurship focus (BSBA-IE) equips students to launch new businesses or excel in innovation-driven positions at established firms. This specialization offers a comprehensive exploration of the entrepreneurial journey through 12 credit hours of foundational coursework.
Students can customize their studies with a wide selection of elective options that cross disciplinary boundaries. Available electives cover topics like launching startups, fostering creativity, social impact ventures, global marketing strategies, sales techniques, digital marketing approaches, or gaining practical experience through internships. With prior approval, students may apply up to two advanced courses from any JSOM discipline toward fulfilling the 12-credit elective requirement.