Arlington,
TX,
United States
Type
Public
Degrees offered
Bachelor's Degree
The Master of Science in Marketing Research (MSMR) program aims to equip students for thriving careers in marketing research, strategic planning, brand management, and similar disciplines.
This 36-credit evening program in Arlington combines core principles, modern practices, and practical challenges to develop strategic marketing competencies.
Participants master the art of blending analytical thinking with innovation, merging hard data with human insights, and combining business acumen with instinct to address marketing challenges and uncover growth potential.