BSc in Business Administration - Marketing in Knoxville United States | University of Tennessee, Knoxville

University of Tennessee, Knoxville | Knoxville United States
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Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD 29,552
Attendance
Full-time
Full-time Duration
48 months

Within a company, the marketing department plays a crucial role in understanding customer demographics, their requirements, and preferences, then developing and providing exceptional value to satisfy those demands. Marketing specialists employ strategic approaches to identify target audiences, establish unique value propositions for each segment, and convey this value through product development, pricing strategies, advertising campaigns, direct sales efforts, promotional activities, and distribution channels. Studying marketing opens doors to diverse career paths that are essential for business success. Most marketing careers start in either consumer or B2B sales or retail positions, potentially progressing to leadership roles across various specialties. Marketing professionals can work in fields such as advertising campaigns, brand strategy, sales leadership, promotional planning, market analysis, supply chain management, and other connected domains.


Destination of Study

Subjects of Study

Language Requirements

English
IELTS

Qualification Requirements

To apply for admission as an undergraduate student, each international student is required to provide the following:
A completed application for undergraduate admission.
Complete one required essay chosen from one of seven prompts.
Optional: Submit recommendation letters (academic, professional, or personal) and a Personal Statement.
Upload Secondary School Transcripts, Diplomas, Certificates, or Examination Results
For students attending a high school in the US, our admissions team uses your self-reported grades to calculate your UT core GPA.
For students attending secondary school outside the US, our admissions team will need official copies of your transcript, diploma, or certificate prior to enrollment.
Request your secondary school or counselor to send your official transcripts. Transcripts, certificates, or diplomas must come directly from the issuing school or issuing ministry or body. Official transcripts are certified copies sent directly from the authorized school official.
Submit Proof of English Proficiency -
IELTS (International English Language Testing System) or IELTS Indicator a minimum score of 6.5.
TOEFL-IBT - overall score 70.
TOEFL-PBT - overall score 523

Tuition USD 29,552

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