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The full-time/day program is structured for fast-paced completion alongside fellow students. Participants enroll in 8 to 16 credit hours of daytime courses each semester, potentially finishing in just 12 months. The marketing specialization offers MBA candidates comprehensive training in building market-driven organizations that deliver customer value. Through practical experience in strategic brand management and related fields, students develop versatile skills applicable across diverse business environments. Coursework engages learners in real-world decisions regarding product design, pricing strategies, promotional campaigns, market analysis, sales incentives, cost efficiency, and operational planning. The curriculum includes subjects like advertising, marketing leadership, service excellence, consumer research, competitive strategy, and global marketing approaches.