MSc in Marketing Analytics (Internship Track) in Rochester United States | University of Rochester

University of Rochester | Rochester United States
Visit institution website for more information
Qualification
Masters Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD 49,667
Attendance
Full-time
Full-time Duration
18 months

Every choice shaping the digital economy stems from consumer behavior data. In Simon's STEM-certified MS in Marketing Analytics program, you'll master techniques to become the trusted source for data-driven knowledge, perspectives, and solutions.
Simon's MS in Marketing Analytics program was meticulously crafted to give all graduates robust analytical capabilities paired with thorough marketing expertise grounded in core principles. You'll develop statistical and analytical competencies that position you as the expert for fact-based perspectives and solutions. Full-Time MS in Marketing Analytics candidates can select either internship or non-internship options to align with their objectives. While the non-internship route offers a quicker completion, the internship path provides significant advantages, such as practical industry exposure that enhances career readiness and sets you apart in the job market. Most students opt for this route due to its experiential learning and professional development benefits.
Earning an MS in Marketing Analytics from Simon Business School prepares you to not just gather and analyze data, but to transform it into actionable marketing intelligence that eliminates uncertainty.


Destination of Study

Subjects of Study

Language Requirements

English
IELTS 7.5

Qualification Requirements

A US equivalent bachelor's degree is required for admission to any Simon Business School program.
School-issued official transcripts, scanned and uploaded for each college attended. Please provide all transcriptsboth from undergraduate and graduate school (if applicable).
GMAT or GRE scores* - Official test taker copy/score report for GMAT or GRE (including analytical writing assessment, if applicable), scanned and uploaded.
Two required essays (250500 words)
We seek candidates committed to academic excellence. We review GMAT or GRE exam scores and consider the overall results, as well as your quantitative and verbal distribution on the exam. Additionally, we evaluate all undergraduate and graduate coursework that has been completed prior to applying. Specific review of business, accounting, and math grades are considered in addition to your cumulative GPA. Applicant concerns on any dimension of the academic profile should be briefly addressed in the required essay.
Every enrolling MS student must successfully demonstrate excellent English communication skills. We highly recommend a minimum TOEFL score of 100 with sub-scores in the mid-20s, a minimum IELTS score of 7.5 with sub-scores of at least 7.

Tuition USD 49,667

Similar programs for you