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The Barry Florescue Undergraduate Business Program at the University of Rochester fosters a dynamic, close community of educators, staff, scholars, and students. This program prepares future entrepreneurial and innovative leaders by providing essential analytical skills for achievement. Combining challenging coursework, extracurricular activities, and practical learning experiences designed by faculty who also teach our MBA and MS programs, students establish a strong foundation rooted in quantitative and applied economics principles—readying them for tomorrow's business landscape.
Earning a BS in business requires completing four additional courses to specialize in a chosen track. This path is ideal for those seeking deeper exploration of a specific business field.
The BS program suits students who wish to concentrate more intensely on a particular business discipline. Participants may formally select just one BS Business specialization (accounting, business analytics, finance, entrepreneurship, information systems, or marketing).
Those pursuing the finance track will develop crucial knowledge about how individuals and organizations secure capital and invest in financial markets. Beginning with time value of money concepts, students progress to investment theories, risk assessment and mitigation strategies, and practical applications in corporate finance, merger valuation, and niche investment sectors like real estate and digital currencies. Finance track graduates are exceptionally prepared for analyst roles in brokerage firms, banking institutions, corporate finance teams, insurance providers, and emerging FinTech companies blending technology (AI) with conventional financial services.