BSc in Business Administration - Marketing in Kingston United States | University of Rhode Island

Marketing fuels business growth. It demands creative thinking, fresh ideas, analytical skills, and drive. As a marketing student, you'll master brand development, market-product alignment, pricing strategies, impactful messaging, digital platforms, and customer relationship management in a global context.

The College of Business provides advanced marketing education through master's and doctoral programs. Evening MBA candidates can choose marketing as their focus area, while the PhD program includes specialized marketing research opportunities.