Philadelphia,
PA,
United States
Type
Private
Degrees offered
Bachelor's Degree
Master of Business Administration - Marketing Management in Philadelphia United States | University of Pennsylvania
University of Pennsylvania
|
Philadelphia United States
Visit institution website
for more information
Qualification
Masters Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
87,370
Attendance
Full-time
Full-time Duration
20 months
The marketing management program cultivates expertise in both the creative and analytical aspects of: (1) selecting target customer segments, and (2) acquiring, retaining, and expanding these segments by providing exceptional value. Students specializing in marketing will master contemporary approaches and frameworks for analyzing consumer behavior and developing impactful marketing initiatives. The curriculum allows students to tailor their studies for professional paths in corporate or nonprofit leadership, or across diverse marketing domains including brand management, promotional campaigns, client relations, retail operations, digital commerce, supply chain coordination, and long-term marketing strategy development. Graduates can anticipate employment prospects in organizations of all sizes spanning manufacturing, consumer products, service industries, online businesses, and advisory services within both public and private sectors.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.0
Qualification Requirements
Transcripts of all academic work completed at the baccalaureate/undergraduate level and beyond, whether or not for credit or a degree, are required to apply for the MBA program.
The Letter of Recommendation component of our application will be broken into two sections:
A selection of positive personality characteristics. Recommenders will be asked to choose three characteristics from a list of ten that best describe the candidate they are recommending.
Two free-form questions:
Question 1: Please provide example(s) that illustrate why you believe this candidate will contribute meaningfully to the Wharton MBA community. (300 words)
Question 2: Please provide example(s) that illustrate why you believe this candidate will find success throughout their career. (300 words)
All applicants must submit results of a Graduate Management Admissions Test (GMAT) or a Graduate Record Examination (GRE) that are no more than five years old.
The Test of English as a Foreign Language (TOEFL) or the Pearson Test of English Academic (PTE) is required for non-native English speakers with limited exposure to English. All international applicants whose native language (language first learned and spoken at home) is not English, or who did not complete a degree from an institution where English was the language of instruction, are required to take the TOEFL or PTE.
The Letter of Recommendation component of our application will be broken into two sections:
A selection of positive personality characteristics. Recommenders will be asked to choose three characteristics from a list of ten that best describe the candidate they are recommending.
Two free-form questions:
Question 1: Please provide example(s) that illustrate why you believe this candidate will contribute meaningfully to the Wharton MBA community. (300 words)
Question 2: Please provide example(s) that illustrate why you believe this candidate will find success throughout their career. (300 words)
All applicants must submit results of a Graduate Management Admissions Test (GMAT) or a Graduate Record Examination (GRE) that are no more than five years old.
The Test of English as a Foreign Language (TOEFL) or the Pearson Test of English Academic (PTE) is required for non-native English speakers with limited exposure to English. All international applicants whose native language (language first learned and spoken at home) is not English, or who did not complete a degree from an institution where English was the language of instruction, are required to take the TOEFL or PTE.
Tuition
USD
87,370