BA in Communication - Data and Network Science in Philadelphia United States | University of Pennsylvania

Communication is a multidisciplinary area that integrates knowledge from the humanities, social sciences, and natural sciences. The bachelor's degree in Communication emphasizes the analytical, theoretical, and practical study of core communication frameworks, organizations, mechanisms, and impacts. Students in this program develop a sophisticated understanding of communication's role in influencing personal and societal experiences across social, political, economic, and cultural dimensions—both past and present, at local and international levels. The curriculum equips students with diverse theoretical perspectives and investigative techniques, encompassing quantitative methods like surveys, experiments, data analysis, and computational approaches, alongside qualitative methods such as historical research, discourse studies, group discussions, and ethnographic observation. Through these approaches, students generate academically robust, socially meaningful, and versatile research.