BA in Communication - Culture and Society in Philadelphia United States | University of Pennsylvania

Communication is a multidisciplinary area that integrates knowledge from humanities, social sciences, and scientific disciplines. The bachelor's program in Communication emphasizes the analytical, theoretical, and evidence-based study of core communication frameworks, organizations, mechanisms, and impacts. Students develop comprehensive understanding of communication's role in influencing personal and societal dimensions across political, economic, social, and cultural spheres, both past and present, from local to international contexts. The curriculum equips students with diverse theoretical perspectives and investigative techniques, incorporating quantitative methods like surveys, experiments, data analysis, and computational approaches alongside qualitative methods such as historical research, discourse studies, group discussions, and observational studies. This prepares graduates to conduct thorough, meaningful, and versatile academic work.