BA in Communication - Communication and Public Service in Philadelphia United States | University of Pennsylvania

Communication is a multidisciplinary area that integrates knowledge from the humanities, social sciences, and natural sciences. The bachelor's degree in Communication emphasizes the analytical, theoretical, and practical study of core communication frameworks, organizations, practices, and impacts. Students in this program develop a sophisticated understanding of communication's role in influencing personal and societal dimensions across social, political, economic, and cultural spheres—both past and present, locally and internationally. The curriculum teaches various theoretical perspectives and investigative techniques, encompassing quantitative methods like surveys, experiments, data analysis, and computational approaches, alongside qualitative methods such as historical research, discourse studies, group discussions, and ethnographic observation. Through these approaches, students generate academically sound, meaningful, and diverse scholarly work.