BA in Communication in Philadelphia United States | University of Pennsylvania

The Communication major is an evolving, cross-disciplinary field that equips students to navigate the shifting world of media and information exchange. As one of the country's most established programs, the Annenberg School for Communication's bachelor's degree emphasizes communication frameworks, organizations, methodologies, and impacts. Learners develop profound understanding of how messaging influences personal and societal dimensions across political, economic, and cultural spheres, both past and present, from neighborhood to worldwide contexts. Through an array of seminar-style and lecture-based classes, Communication students master both interpretive and statistical research techniques, ranging from personal interviews, content examination, and discussion circles to questionnaires, controlled studies, and information system evaluations. Whether analyzing health campaigns or political rhetoric, online communities or activist initiatives, First Amendment issues or electronic monitoring, our students create academic work that's thorough, timely, and multifaceted in approach.