BA in Business Administration - Marketing in Portland United States | University of Oregon

Get ready for a career in advertising, sales, distribution, or market research. The marketing specialization equips students with knowledge of how social sciences and quantitative methods apply to marketing studies. This program features coursework in market research, strategic marketing, promotional strategies, and consumer psychology.
A business administration degree is just the beginning. You can opt for a general business track or specialize in areas like accounting, entrepreneurship, finance, marketing, operations and business analytics, or sports management. Additional options include minors in business administration, entrepreneurship, sports business, or sustainable business. Whatever path you select, the Lundquist College of Business fosters a teamwork-oriented setting with numerous chances to engage in practical projects and simulations, offering valuable professional experience before graduation.