Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
This program equips students with the skills to excel in the business operations of the sports industry. With the global sports market valued at $500 billion, the Price College of Business collaborates with OU Athletics and the OKC Thunder to deliver a specialized curriculum blending core business education with sports-focused studies. Currently offered as a concentration within the Management major, students earn a Bachelor of Business Administration in Management with a Sports Management specialization. The program is transitioning to become an independent degree - a Bachelor of Business Administration in Sports Management. Graduates are prepared for opportunities in professional or collegiate sports organizations, with options to pursue broad career paths or specialize in areas like Marketing/Sales or Data Analytics across different sports sectors.