Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Elevate your marketing approach to a broader perspective. You'll gain skills in interpreting complex data, analyzing and combining insights, building deep knowledge of key marketing challenges, and applying that expertise to innovative marketing studies. While master's programs concentrate on addressing specific business issues at a particular moment, doctoral education prepares you to examine marketing challenges affecting multiple organizations over extended periods.
The G. Brint Ryan College of Business at the University of North Texas ranks among the country's most extensive business education institutions. Our graduates hold distinguished positions as researchers, academic leaders, and faculty members at top-tier business schools and universities worldwide.
Our program creates a cohesive educational atmosphere featuring analytical discussion groups, research guidance, teaching mentorship, and practical training to develop doctoral candidates into accomplished marketing scholars and educators. The Marketing Ph.D. program emphasizes foundational research, equipping students with the expertise, tools, and real-world exposure needed to produce influential studies that push marketing theory and application forward.