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The Ross BBA program provides a comprehensive business education from a general management perspective, eliminating the need for declared majors. Approximately 50% of your coursework occurs in other university departments, allowing you to explore dual degrees, minors, or personal interests. You'll find numerous avenues to tailor your education and focus on specific business disciplines. Our hands-on learning approach is unmatched - students gain practical experience by launching, consulting for, investing in, and managing actual businesses through our signature REAL (Ross Experiences in Action-Based Learning) program. The technology sector offers dynamic career paths, whether at tech companies or in tech-oriented positions across various industries. At Michigan Ross, you'll access specialized tech career support, relevant coursework, initiatives, and recruitment opportunities with leading technology firms.