BSc in Communication - Advertising (Advertising Management) in Miami United States | University of Miami

The Strategic Communication Department provides an Advertising major. Those pursuing this major gain expertise in brand promotion through an integrated marketing lens, mastering artistic, technical, and commercial aspects. This comprehensive program equips students with strategic thinking, research and analytics, creative execution, and media strategy capabilities. Combining practical and theoretical methods, it covers advertising practices both locally and globally. With an experiential curriculum, students develop complete advertising campaigns aligned with client objectives. High-achieving students can opt for internships, gaining professional experience in Miami's business community or other locations. The program maintains a strong partnership with the American Advertising Federation.