Memphis,
TN,
United States
Type
Public
Degrees offered
Bachelor's Degree
Graduate Certificate in Entrepreneurial Journalism in Memphis United States | University of Memphis
University of Memphis
|
Memphis United States
Visit institution website
for more information
Qualification
Graduate Certificate
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
8,505
Attendance
Full-time
Full-time Duration
6 months
The Graduate Certificate in Entrepreneurial Journalism program prepares students to start their own media-related businesses or bring innovation to legacy media organizations. It emphasizes knowledge of business fundamentals, marketing, advertising and public relations strategies for new businesses and creating digital, multimedia content for media products or promotions.
Objectives of this program include:
To prepare students for today's media landscape, which is undergoing unprecedented disruption as new digital technologies and changing economic realities have upended the practices and the business models of traditional media organizations. Students need to be able to understand this upheaval and be equipped to recognize opportunities for new businesses and ways traditional organizations can evolve to meet evolving demands.
To equip students with the skills they need not only to start their own media-related businesses but also to work as "intrapreneurs" within existing companies and to initiate and sustain change initiatives. They will learn startup fundamentals such as how to turn ideas into business plans, assess customer needs, pitch investors and develop marketing, public relations and advertising strategies. To help students hone their abilities to use social media and a variety of cutting-edge digital tools necessary to market and create content for new media businesses.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.0
Qualification Requirements
Admission to the Graduate School is open to anyone holding a bachelor's, master's, or doctoral degree from an accredited college or university. In cases, where a program's accrediting body allows alternate admissions standards, exceptions may be made. Applicants should have completed undergraduate or graduate work of sufficient quality and scope to enable them to successfully pursue graduate study. The University of Memphis offers equal educational opportunity to all persons without regard to race, religion, sex, creed, color, national origin or disability.
Baccalaureate Degree: The applicant must provide an official transcript showing that a bachelor's degree was awarded by an accredited college or university. If you are a UofM undergraduate student applying to Graduate School at UofM, you do not need to request that an official transcript be sent to Graduate Admissions. This office has access to your transcript. In addition, transcripts from any other college or university attended may be requested. Only transcripts received directly from an issuing institution are considered official. Personal copies are not acceptable as official documents.
GPA: The applicant must have earned an acceptable grade point average, typically a minimum of 2.5 on a scale of 4.0, but departments may make exceptions for students whose overall GPA does not adequately reflect their ability to succeed in their chosen field.
English proficiency test scores required by the University:
Duolingo English Test- For students affected by test center closures due to COVID-19, the University is temporarily accepting Duolingo as an alternative. 100 or higher on the overall score, all sub scores must be at least 80.
TOEFL (Test of English as a Foreign Language) Institution code 1459. TOEFL - 550 or higher on the paper version, 79 or higher on the internet-based test
IELTS (International English Language Testing System- 6.0 or higher
PTE (Pearson Test of English) - 53 or higher
Baccalaureate Degree: The applicant must provide an official transcript showing that a bachelor's degree was awarded by an accredited college or university. If you are a UofM undergraduate student applying to Graduate School at UofM, you do not need to request that an official transcript be sent to Graduate Admissions. This office has access to your transcript. In addition, transcripts from any other college or university attended may be requested. Only transcripts received directly from an issuing institution are considered official. Personal copies are not acceptable as official documents.
GPA: The applicant must have earned an acceptable grade point average, typically a minimum of 2.5 on a scale of 4.0, but departments may make exceptions for students whose overall GPA does not adequately reflect their ability to succeed in their chosen field.
English proficiency test scores required by the University:
Duolingo English Test- For students affected by test center closures due to COVID-19, the University is temporarily accepting Duolingo as an alternative. 100 or higher on the overall score, all sub scores must be at least 80.
TOEFL (Test of English as a Foreign Language) Institution code 1459. TOEFL - 550 or higher on the paper version, 79 or higher on the internet-based test
IELTS (International English Language Testing System- 6.0 or higher
PTE (Pearson Test of English) - 53 or higher
Tuition
USD
8,505