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The domain of data analytics, often referred to as business intelligence, is rapidly expanding across all sectors of the corporate world. Methods like data mining, text mining, web mining, and AI, alongside the utilization of "big data," are revolutionizing marketing, finance, economics, and nearly every other business function. Organizations in the Memphis region especially value professionals with expertise in business intelligence, analytics, and big data. The Graduate Certificate Program in Data Analytics for Management equips Business Analysts, Managers, and Project Leaders with the vocabulary and core principles of mathematical modeling and data visualization. Discover the capabilities and limitations of AI (Artificial Intelligence) through real-world business scenarios. Gain the skills to effectively manage analytics teams and initiatives, leveraging engagement metrics from major social media platforms for performance evaluation. Apply machine learning approaches to uncover insights from both structured and unstructured data, informing impactful business decisions.