Bachelor of Music - Music Business in Lowell United States | University of Massachusetts Lowell

The Bachelor of Music Business program merges comprehensive education in diverse music industry fields with our cutting-edge performance training.
Guided by seasoned experts, you'll explore multiple industry areas. These encompass artist management, digital marketing, business ventures, copyright and licensing, album and event promotion, emerging technologies, musical equipment, and nonprofit arts leadership. The Music Department provides a Bachelor of Music degree specializing in Music Business. This curriculum integrates thorough instruction across dynamic music industry segments with progressive performance studies. Under the mentorship of industry veterans, participants examine various sectors including talent representation, brand promotion, startup development, intellectual property, tour and album marketing, digital platforms, instrument manufacturing, and cultural organization management. The curriculum equips graduates for thriving careers, whether pursuing traditional industry roles or pioneering innovative methods to engage music listeners.