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The communication major equips students with modern written, verbal, and visual communication abilities rooted in rhetorical studies while critically examining diverse societal, ecological, and technological viewpoints. Learners acquire essential competencies and practical experiences that enhance their academic journey and career preparation at UMass Dartmouth and in their future endeavors. The program enables students to implement communication frameworks to address actual challenges across various communication sectors. Graduates will demonstrate proficiency in: crafting written content with proper theoretical foundations and supporting evidence from communication studies. delivering oral presentations effectively in diverse settings. applying design principles to create audience-specific materials for different purposes. understanding and implementing fundamental communication and rhetorical concepts. analyzing the historical and cultural dimensions of communication practices while considering their ethical, societal, and environmental impacts. critically assessing media messages using communication and rhetorical analysis techniques.