MSc in Marketing Analytics in College Park United States | University of Maryland, College Park

The Master of Science in Marketing Analytics (MSMA) program at Maryland Smith equips you with skills to analyze vast consumer datasets, enabling businesses to target appropriate audiences and execute efficient marketing strategies. Students in our MSMA program hail from varied educational experiences and share a passion for solving challenges through data-driven insights that guide corporate decision-making. This program prepares graduates for careers demanding expertise in both marketing strategy and analytical data interpretation. We focus on developing professionals who can assist organizations in determining customer preferences, optimal pricing strategies, and effective engagement techniques.