Lexington,
KY,
United States
Type
Public
Degrees offered
Bachelor's Degree
The integrated strategic communication program equips students with professional training for careers in promotional fields such as advertising, PR, direct marketing, sales incentives, digital media campaigns, and related disciplines. This program emphasizes strategic communication methodologies while developing analytical reasoning, critical evaluation abilities, along with enhanced writing and presentation competencies. Graduates pursue varied career paths across multiple industries.
Public Relations - Develops expertise for PR careers encompassing media outreach, publicity coordination, event organization, digital campaign development, and web content strategy.