Lexington,
KY,
United States
Type
Public
Degrees offered
Bachelor's Degree
The strategic communication major provides comprehensive training for careers in promotional fields such as advertising, PR, direct marketing, sales incentives, digital outreach, and related areas. This program emphasizes strategic communication planning while developing analytical reasoning, critical evaluation, writing proficiency, and presentation abilities. Graduates pursue varied professional paths across multiple industries.
Creative Focus - Equips students with skills for crafting compelling messages across all platforms, including advertising content creation, visual storytelling techniques, and innovative concept development.