Lawrence,
KS,
United States
Type
Public
Degrees offered
Bachelor's Degree
The School of Journalism and Mass Communication provides undergraduate and graduate degree programs, including a BS in Strategic Communications, MSJ, MSJ-IMC, MS/JD, and PhD options. These programs equip students for careers in media sales, management, and marketing communications, covering areas like advertising and public relations. During capstone courses, students implement their knowledge through hands-on experience in media operations or strategic campaign creation. Those interested in crafting advertising/marketing campaigns, pitching concepts, designing promotional strategies for businesses, or working across various organizational sectors should consider the Strategic Communication specialization.