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IDG (International Data Group) reports that companies now generate and retain more data than at any point in history, with small and medium-sized businesses handling a staggering 47.81 terabytes by themselves. Remarkably, 90% of the world's current data has been produced just within the past 24 months. While organizations are inundated with information, they often don't possess the necessary skills or knowledge to effectively analyze it for decision-making, uncovering valuable patterns, or forecasting future trends. The Tippie College of Business addresses this gap through its Master of Science in Business Analytics (MSBA) program. This three-semester, on-campus curriculum in Iowa City positions graduates as highly sought-after professionals in this rapidly expanding field.