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Public relations is an innovative and tactical career that, when approached with strong social awareness and accountability, safeguards organizational images, orchestrates multimedia initiatives to drive beneficial transformation, and delivers truthful, principled information to communities. PR specialists operate across diverse settings - from the White House press area to local school districts, from corporate boardrooms to neighborhood charities, from professional sports organizations to regional healthcare facilities.
Tracing its origins to Aristotle's principles of persuasion, modern PR has evolved into a fast-paced, technology-driven discipline encompassing social media strategy, journalistic writing, creative content development, visual design, photography, video production, strategic management, proactive/reactive media engagement, digital content creation, speech composition, event coordination, internal communications, screenplay writing, and emergency response planning, among numerous other applications.
The University of Indianapolis' Master's in PR program offers 1) hands-on, skill-based PR instruction, and 2) comprehensive academic examination of the cultural, moral, historical and conceptual foundations of this compelling field.
Applicants must have