PhD in Business Administration - Marketing in Houston United States | University of Houston

The Marketing Ph.D. program offers a rigorous, full-time research curriculum aimed at preparing graduates for faculty roles at research-focused institutions. This four to five-year doctoral program requires 42 credit hours of coursework alongside dedicated research efforts, including dissertation development and publishing in top-tier academic journals like Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, and Management Science. Our program fosters an engaging, collaborative environment where Ph.D. candidates build strong peer relationships. Incoming students receive substantial support from senior peers, with the expectation they'll later provide similar guidance to future cohorts.