Storrs,
CT,
United States
Type
Public
Degrees offered
Bachelor's Degree
BSc in Marketing Management in Hartford United States | University of Connecticut
University of Connecticut
|
Hartford United States
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
39,000
Attendance
Full-time
Full-time Duration
48 months
The Marketing Management program was previously known as Digital Marketing & Analytics. Students can choose to specialize in Digital Marketing & Analytics as part of their Marketing Management degree.
UConn's Marketing Management program stands out by combining hands-on learning with cutting-edge academic research. Through case studies, marketing plan development, classroom activities, and corporate projects, students build conceptual, analytical, leadership, communication, and creative abilities. The curriculum incorporates proven marketing strategies from top researchers in the field. UConn offers multiple avenues for students to hone specialized marketing skills, gain practical experience through internships, and engage in scholarly research.
Within the Marketing Management major, students may opt for a Digital Marketing & Analytics concentration, which prepares them to create and execute digital marketing campaigns. This specialization delivers comprehensive training in both analytical techniques and strategic digital marketing approaches, enabling students to effectively apply these methods to achieve business and marketing goals.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 5.5
Qualification Requirements
Your submitted high school transcript(s) should include your senior classes, class rank (if applicable), and latest grades earned. Postsecondary official transcript(s) from each institution attended are also required whether or not credit is desired or expected. Transcripts must be submitted to UConn directly from the secondary institution, either electronically or by mail in a sealed envelope.
All academic credentials not written in English must be accompanied by an official, certified English translation.
The minimum score requirement for the TOEFL is 550 (paper-based), 213 (computer-based), or 79 (internet-based), minimum score requirement for the IELTS exam is 6.5. Test scores must be sent directly to the University of Connecticut from the respective test provider. Meeting the minimum score requirements does not guarantee admission into the University.
The personal essay is required and provides the applicant an opportunity to add a unique voice to the application as well as demonstrate writing ability. The personal essay is a component on the Common Application or the Coalition Application and should range between 250 – 650 words.
Two letters of recommendation are optional but can distinguish an applicant's character and are preferred. Recommendation letters can be sent electronically, by fax, or by postal mail.
International applicants who have achieved 510 or higher on the Evidence-Based Reading and Writing section of the SAT or 24 or higher on the English, Reading, and Composite on the ACT.
All academic credentials not written in English must be accompanied by an official, certified English translation.
The minimum score requirement for the TOEFL is 550 (paper-based), 213 (computer-based), or 79 (internet-based), minimum score requirement for the IELTS exam is 6.5. Test scores must be sent directly to the University of Connecticut from the respective test provider. Meeting the minimum score requirements does not guarantee admission into the University.
The personal essay is required and provides the applicant an opportunity to add a unique voice to the application as well as demonstrate writing ability. The personal essay is a component on the Common Application or the Coalition Application and should range between 250 – 650 words.
Two letters of recommendation are optional but can distinguish an applicant's character and are preferred. Recommendation letters can be sent electronically, by fax, or by postal mail.
International applicants who have achieved 510 or higher on the Evidence-Based Reading and Writing section of the SAT or 24 or higher on the English, Reading, and Composite on the ACT.
Tuition
USD
39,000