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The Bachelor of Arts (B.A.) program specializing in Digital Media Business Strategies (DMBS) equips students with essential skills to succeed in today's evolving media environment. Participants acquire hands-on experience through social media monitoring and analysis, creating digital marketing initiatives, and crafting brand strategies for specific audiences. The program focuses on analyzing digital technology's impact on consumer habits and explores ethical approaches to social media management.
Graduates earning a B.A. with a Digital Media Business Strategies concentration are well-prepared for careers in these growing fields:
Social/Analytics (Social Media Consultant/Analyst, Community Manager, SEO/SEM Specialist, Market Research Analyst, Analytics Director, Digital Advertising Professional)
Sports & Entertainment Marketing (Account Manager, Creative Lead, Influencer Marketing Coordinator, Content Producer, Entertainment Director, Communications Supervisor)
Web/E-Commerce (E-Commerce Expert, Product Lead, CRM Director, Project Coordinator, Web Analytics Specialist, Content Editor, UX Designer)
Design/Content (Content Strategist, Digital Designer, Video Production Specialist, Marketing Writer)
Strategy/Media (Digital Marketing Director, Brand Strategist, Communications Lead, Account Manager, Media Planner/Buyer, Advertising Sales/Operations, Digital Program Manager, Online Media Director, Community Engagement Specialist)