BA in Digital Media and Design -Digital Media Business Strategies in Storrs United States | University of Connecticut

University of Connecticut | Storrs United States
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Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD 39,000
Attendance
Full-time
Full-time Duration
48 months

The Bachelor of Arts (B.A.) program specializing in Digital Media Business Strategies (DMBS) equips students with essential skills to succeed in today's evolving media environment. Participants acquire hands-on experience through social media monitoring and analysis, creating digital marketing initiatives, and crafting brand strategies for specific audiences. The program focuses on analyzing digital technology's impact on consumer habits and explores ethical approaches to social media management.
Graduates earning a B.A. with a Digital Media Business Strategies concentration are well-prepared for careers in these growing fields:

Social/Analytics (Social Media Consultant/Analyst, Community Manager, SEO/SEM Specialist, Market Research Analyst, Analytics Director, Digital Advertising Professional)
Sports & Entertainment Marketing (Account Manager, Creative Lead, Influencer Marketing Coordinator, Content Producer, Entertainment Director, Communications Supervisor)
Web/E-Commerce (E-Commerce Expert, Product Lead, CRM Director, Project Coordinator, Web Analytics Specialist, Content Editor, UX Designer)
Design/Content (Content Strategist, Digital Designer, Video Production Specialist, Marketing Writer)
Strategy/Media (Digital Marketing Director, Brand Strategist, Communications Lead, Account Manager, Media Planner/Buyer, Advertising Sales/Operations, Digital Program Manager, Online Media Director, Community Engagement Specialist)


Destination of Study

Subjects of Study

Language Requirements

English
IELTS 6.5

Qualification Requirements

Your submitted high school transcript(s) should include your senior classes, class rank (if applicable), and latest grades earned. Postsecondary official transcript(s) from each institution attended are also required whether or not credit is desired or expected. Transcripts must be submitted to UConn directly from the secondary institution, either electronically or by mail in a sealed envelope.
All academic credentials not written in English must be accompanied by an official, certified English translation.
The minimum score requirement for the TOEFL is 550 (paper-based), 213 (computer-based), or 79 (internet-based), minimum score requirement for the IELTS exam is 6.5. Test scores must be sent directly to the University of Connecticut from the respective test provider. Meeting the minimum score requirements does not guarantee admission into the University.
The personal essay is required and provides the applicant an opportunity to add a unique voice to the application as well as demonstrate writing ability. The personal essay is a component on the Common Application or the Coalition Application and should range between 250 – 650 words.
Two letters of recommendation are optional but can distinguish an applicant's character and are preferred. Recommendation letters can be sent electronically, by fax, or by postal mail.
International applicants who have achieved 510 or higher on the Evidence-Based Reading and Writing section of the SAT or 24 or higher on the English, Reading, and Composite on the ACT.

Tuition USD 39,000

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