Irvine,
CA,
United States
Type
Public
Degrees offered
Bachelor's Degree
The Marketing department at the Paul Merage School of Business covers all key disciplines in the marketing domain. Our faculty specialize in B2B, B2C, and digital marketing. Their research focuses on marketing strategy, pricing, product innovation, advertising, sales, communication, social platforms, and consumer psychology, employing methods like statistical modeling, surveys, experimental studies, and qualitative interviews. Every marketing professor engages with or researches topics concerning the digital economy.