BA in Games and Behavior in Tucson United States | University of Arizona

The Bachelor of Arts in Games and Behavior equips students with comprehensive knowledge of key design concepts and human psychology in both serious and entertainment gaming, along with exploring gamification's societal impact. The program covers fundamental multimedia skills, narrative techniques, and audio technology. Curriculum components examine personal aspects (like the psychology of simulations and gameplay) alongside collective dynamics (such as disparities in gaming environments and community play psychology). This degree emphasizes artistic game creation while analyzing behavioral patterns and social implications of gamification in various fields (including education, healthcare, professional development, community services, and leisure activities). Students will explore diverse game design elements and their socio-cultural dimensions, requiring minimal programming expertise.