BSc in Business Administration - Marketing (Digital Marketing) in Huntsville United States | The University of Alabama in Huntsville

The BSBA in Marketing with a Digital Marketing specialization equips students with essential expertise for careers in corporate digital marketing, supply chain marketing, and broader marketing fields. This program emphasizes the marketing and analytical competencies required by businesses and government agencies to create impactful, revenue-generating social marketing approaches for engaging customers and collaborators. Coursework includes web analytics, marketing research, mobile/web applications, and digital promotional strategies. Graduates are prepared for roles including social media marketing director, digital strategy specialist, SEO expert, and online community coordinator.