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The Master of Science in Marketing is a rigorous, non-thesis graduate program that equips students with cutting-edge analytical marketing capabilities and practical training for careers in high-demand marketing specializations: Digital and Social Media Marketing, Marketing Analytics and Strategic Decision Making, Consumer Insights and Market Research, Management Consulting and Project Leadership, Sales Strategy and Sales Team Management.
This MS degree requires 30 credit hours (33 for the marketing analytics track), typically completed within two semesters (plus an additional summer term for the analytics concentration).
High-achieving undergraduate Marketing majors (or double majors including Marketing) can enroll in the Accelerated Master's Program (AMP), enabling them to start graduate coursework early and potentially earn both their BA and MS degrees within four years.